How to Create SEO-Friendly URL Slugs
A URL slug is the trailing portion of a web address that identifies a specific page in human-readable keywords (for example, /tools/compound-interest-calculator).
Generate clean, keyword-rich slugs instantly with the Burnjet SEO Slug Generator.
Slug Optimization Rules #
- Use Hyphens, Never Underscores: Google treats hyphens (
-) as word separators, while underscores (_) join words together. - Convert to Lowercase: Avoid mixed casing to prevent duplicate URL issues on case-sensitive web servers.
- Strip Special Characters & Diacritics: Remove punctuation (
?,!,&,$,%). - Remove Unnecessary Stop Words: Omit filler words like "the", "a", "an", and "of" when they don't change meaning.
Example Transformation #
- Input Title:
How to Calculate 100% of Your Stock Returns & Profits in 2026! - Generated Slug:
how-to-calculate-stock-returns-profits-2026
Related Tools #
- Meta Tag Generator: Build metadata for your new slug.
- Google SERP Simulator: Preview how your URL looks in Google results.



